--- title: Information Centre | Business Guides & Resources | Trekk Advisory | Troy Furness (2) description: "Troy is one of the Directors of Trekk and our self-appointed 'Chief Ideas Person'. He's a CPA with more than 30 years in public practice, private enterprise, across large firms, family businesses and his own practice. He has also sat on the other side of the desk. Troy was general manager of his family's business. He led the contract to feed Australian Defence troops in East Timor during the peacekeeping mission. He has been and still is an executive director of a number of businesses and is now a Non-Executive Director of a large charity. Today Troy works with business owners and Boards of businesses turning over $5M to $100M. His work covers virtual CFO services, forecasting and scenario planning, tax and structuring advice, board advisory and business valuations, including valuations for family law matters. He tells clients what they need to hear, not just what they want to hear, and he looks for the fairest outcome for everyone at the table. The best piece of advice he's been given is \"Work hard and the rewards will come, if you give up, then so will the rewards.\" Outside work, you'll find Troy travelling to tick off the bucket list or out on his bush block. (2)" --- [!["Trekk Advisory" logo: bold black "Trekk" in modern font with smaller red "ADVISORY" below on a white background.](https://trekkadvisory.com.au/hs-fs/hubfs/Logos/trekk-advisory-logo-black%201.png?width=150&height=75&name=trekk-advisory-logo-black%201.png "\"Trekk Advisory\" logo: bold black \"Trekk\" in modern font with smaller red \"ADVISORY\" below on a white background.")](https://trekkadvisory.com.au) - [Featured services](https://trekkadvisory.com.au/how-we-help) - [Business accounting](https://trekkadvisory.com.au/small-business-accountants) - [Clarity Bookkeeping](https://trekkadvisory.com.au/clarity-bookkeeping) - [Xero cloud accounting](https://trekkadvisory.com.au/xero-cloud-accounting) - [Advice + business advisory](https://trekkadvisory.com.au/business-advisory-services) - [Tax minimisation + planning](https://trekkadvisory.com.au/tax-minimisation-and-planning) - [Self-managed super funds](https://trekkadvisory.com.au/self-managed-super-funds) - [Business Valuations](https://trekkadvisory.com.au/business-valuations) - [How we help](https://trekkadvisory.com.au/how-we-help) - [Understand your numbers](https://trekkadvisory.com.au/how-we-help/understanding) - [Grow your numbers](https://trekkadvisory.com.au/how-we-help/growth) - [Leverage your numbers](https://trekkadvisory.com.au/how-we-help/leverage) - [Who we are](https://trekkadvisory.com.au/our-team) - [Resources](https://trekkadvisory.com.au/information-centre) - [Get in touch](https://trekkadvisory.com.au/contact) - QLD - [Brisbane](https://trekkadvisory.com.au/brisbane) - [Gympie](https://trekkadvisory.com.au/gympie) - [North Queensland](https://trekkadvisory.com.au/north-queensland) - [Rockhampton](https://trekkadvisory.com.au/rockhampton) - NSW - [Northern Rivers](https://trekkadvisory.com.au/northern-rivers) [Download: Success Checklist](https://trekkadvisory.com.au/business-success-checklist) # Your Go-To Business Resource Hub Guiding you through the ups and downs of business ownership with stories and strategies straight from the heart. ![trekk-accounting-working-desk](https://trekkadvisory.com.au/hs-fs/hubfs/Website%20Images%20(Orphic)/trekk-accounting-working-desk.png?width=430&height=500&name=trekk-accounting-working-desk.png) [![Supermarket produce and dairy aisles representing business operations and cash flow insights in business advisory.](https://trekkadvisory.com.au/hubfs/blog-supermarket-pricing-oct.png)](https://trekkadvisory.com.au/information-centre/supermarket-pricing-review-what-it-means-for-business) October 13, 2025 #### [Supermarket Pricing Review: What It...](https://trekkadvisory.com.au/information-centre/supermarket-pricing-review-what-it-means-for-business) The Federal Government’s recent review of supermarket unit pricing might seem like a consumer issue... [Read More](https://trekkadvisory.com.au/information-centre/supermarket-pricing-review-what-it-means-for-business) [![Group of Trekk Advisory advisors gathered around a table with coffee cups, reviewing bookkeeping notes on a tablet in a collaborative discussion.](https://trekkadvisory.com.au/hubfs/blog-how-to-choose-a-bookkeeper.png)](https://trekkadvisory.com.au/information-centre/how-to-choose-a-bookkeeper-a-no-bs-guide-for-small-business-owners) August 1, 2025 #### [How to Choose a Bookkeeper: A No-BS...](https://trekkadvisory.com.au/information-centre/how-to-choose-a-bookkeeper-a-no-bs-guide-for-small-business-owners) Running a small business is tough enough without drowning in spreadsheets, receipts, and BAS and... [Read More](https://trekkadvisory.com.au/information-centre/how-to-choose-a-bookkeeper-a-no-bs-guide-for-small-business-owners) [![Business advisors in a team meeting as a presenter outlines strategy on a whiteboard, showcasing Trekk Advisory’s consultative tax planning.](https://trekkadvisory.com.au/hubfs/blog-small-biz-benchmarking-may%20(2).png)](https://trekkadvisory.com.au/information-centre/is-your-business-benchmarking-up-the-ato-is-watching-and-so-should-you) May 13, 2025 #### [Is your business benchmarking up? The...](https://trekkadvisory.com.au/information-centre/is-your-business-benchmarking-up-the-ato-is-watching-and-so-should-you) Every small business owner wants to stay off the ATO’s radar. But here’s the thing: flying under it... [Read More](https://trekkadvisory.com.au/information-centre/is-your-business-benchmarking-up-the-ato-is-watching-and-so-should-you) [![](https://trekkadvisory.com.au/hubfs/Blog%20Images/Blog-Image-Trekk-Brisbane.png)](https://trekkadvisory.com.au/information-centre/federal-budget-2025-26) March 28, 2025 #### [Federal Budget 2025–26: What actually...](https://trekkadvisory.com.au/information-centre/federal-budget-2025-26) The Federal Budget has landed for 2025–26. [Read More](https://trekkadvisory.com.au/information-centre/federal-budget-2025-26) [![Trekk Advisory business accountants team in Rockhampton office](https://trekkadvisory.com.au/hubfs/trekk-rockhampton-business-accountants%20(1).png)](https://trekkadvisory.com.au/information-centre/effective-cash-flow-solutions-for-businesses) February 12, 2025 #### [Effective Cash Flow Solutions for...](https://trekkadvisory.com.au/information-centre/effective-cash-flow-solutions-for-businesses) Running a business is a bit like juggling flaming torches. Thrilling? Absolutely. But drop one, and... [Read More](https://trekkadvisory.com.au/information-centre/effective-cash-flow-solutions-for-businesses) [![](https://trekkadvisory.com.au/hubfs/Blog%20Images/blog-post-banner-image.jpg)](https://trekkadvisory.com.au/information-centre/fair-work-ruling-overseas-workers-vs.-aussie-employers) November 27, 2024 #### [Fair Work Ruling: Overseas Workers vs....](https://trekkadvisory.com.au/information-centre/fair-work-ruling-overseas-workers-vs.-aussie-employers) Understanding the intricacies of employment law can be quite challenging, particularly regarding... [Read More](https://trekkadvisory.com.au/information-centre/fair-work-ruling-overseas-workers-vs.-aussie-employers) [![](https://trekkadvisory.com.au/hubfs/jess-glenn-office-desk.png)](https://trekkadvisory.com.au/information-centre/family-owned-business-succession-planning) May 7, 2024 #### [Family Owned Business Succession...](https://trekkadvisory.com.au/information-centre/family-owned-business-succession-planning) When it comes to the pivotal moment of passing on the leadership of your family business to the... [Read More](https://trekkadvisory.com.au/information-centre/family-owned-business-succession-planning) [![](https://trekkadvisory.com.au/hubfs/Blog%20Images/teamwork-family-business.png)](https://trekkadvisory.com.au/information-centre/generational-business-succession-planning) August 10, 2023 #### [Generational Business Succession...](https://trekkadvisory.com.au/information-centre/generational-business-succession-planning) Have you ever pondered the long-term succession plan for your business? Succession planning goes... [Read More](https://trekkadvisory.com.au/information-centre/generational-business-succession-planning) [![](https://trekkadvisory.com.au/hubfs/Blog%20Images/18%20trekk-business-boost-grant-program.jpg)](https://trekkadvisory.com.au/information-centre/key-changes-from-1-july-2023) July 18, 2023 #### [Navigating Key Changes from 1 July 2023...](https://trekkadvisory.com.au/information-centre/key-changes-from-1-july-2023) Ready to take a quick tour through the new changes that started rolling out on July 1, 2023? Well,... [Read More](https://trekkadvisory.com.au/information-centre/key-changes-from-1-july-2023) [1](https://trekkadvisory.com.au/information-centre) [2](https://trekkadvisory.com.au/information-centre/author/troy-furness/page/2) [3](https://trekkadvisory.com.au/information-centre/author/troy-furness/page/3) [4](https://trekkadvisory.com.au/information-centre/author/troy-furness/page/4) [![trekkadvisory.com.auhs-fshubfsLogostrekk-advisory-logo-white](https://trekkadvisory.com.au/hs-fs/hubfs/social-suggested-images/trekkadvisory.com.auhs-fshubfsLogostrekk-advisory-logo-white.png?width=200&height=100&name=trekkadvisory.com.auhs-fshubfsLogostrekk-advisory-logo-white.png "trekkadvisory.com.auhs-fshubfsLogostrekk-advisory-logo-white")](https://trekkadvisory.com.au) Trekk Advisory exists to harness the power of numbers, nouse and know-how to boost your business, and guide you to your great. ###### Three stages that are key to your business: - [01 Understand your numbers](https://trekkadvisory.com.au/how-we-help/understanding) - [02 Grow your numbers](https://trekkadvisory.com.au/how-we-help/growth) - [03 Leverage your numbers](https://trekkadvisory.com.au/how-we-help/leverage) ###### Featured services - [Business accounting](https://trekkadvisory.com.au/small-business-accountants) - [Xero cloud accounting](https://trekkadvisory.com.au/xero-cloud-accounting) - [Advice + advisory](https://trekkadvisory.com.au/business-advisory-services) - [Tax minimisation + planning](https://trekkadvisory.com.au/tax-minimisation-and-planning) - [Self-managed super funds](https://trekkadvisory.com.au/self-managed-super-funds) - [Business Valuations](https://trekkadvisory.com.au/business-valuations) - [Full list of services](https://trekkadvisory.com.au/how-we-help) ###### Contact Us - [Brisbane QLD](https://trekkadvisory.com.au/brisbane) - [(07) 3378 7733](tel:+61733787733) - [Gympie QLD](https://trekkadvisory.com.au/gympie) - [(07) 5482 7655](tel:+61754827655) - [North Queensland](https://trekkadvisory.com.au/north-queensland) - [(07) 4773 7555](tel:+61747737555) - [Northern Rivers NSW](https://trekkadvisory.com.au/northern-rivers) - [(02) 5601 9900](tel:+61256019900) - [Rockhampton QLD](https://trekkadvisory.com.au/rockhampton) - [(07) 4922 2280](tel:+61749222280) © Trekk Advisory 2026. 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He's a CPA with more than 30 years in public practice, private enterprise, across large firms, family businesses and his own practice. He has also sat on the other side of the desk. Troy was general manager of his family's business. He led the contract to feed Australian Defence troops in East Timor during the peacekeeping mission. He has been and still is an executive director of a number of businesses and is now a Non-Executive Director of a large charity. Today Troy works with business owners and Boards of businesses turning over $5M to $100M. His work covers virtual CFO services, forecasting and scenario planning, tax and structuring advice, board advisory and business valuations, including valuations for family law matters. He tells clients what they need to hear, not just what they want to hear, and he looks for the fairest outcome for everyone at the table. The best piece of advice he's been given is "Work hard and the rewards will come, if you give up, then so will the rewards." Outside work, you'll find Troy travelling to tick off the bucket list or out on his bush block. (2)" }, "name" : "Trekk Advisory", "sameAs" : [ "https://au.linkedin.com/company/trekk-advisory" ], "telephone" : "(07) 3378 7733", "url" : "http://trekkadvisory.com.au" } ```